“You have given retail a BREATH!
I am overwhelmed by the scope, the simplicity
and the heartfelt delivery.”
- Steve Drake, The Villages, Florida
We asked what inspired Lou Kief and Bill Walls
to write Doing Retail Right?
Lou: “Very early one Sunday morning during a seminar at a market I asked a sleepy audience a simple question. “How many of you can’t wait to get to the store in the morning and put your key in the door? Raise your hands.” To my amazement less than a dozen hands popped up. Most people looked down at their laps trying to ignore the question. I couldn’t resist the temptation to ask the rest of them why they are in business. I think the chapter of the book; “Knowing When It’s Time to Get Out” was born at that moment.”
Bill: “After years of giving market seminars to help retailers make their stores better Lou discovered an amazing thing: They didn’t come to learn actual tricks and techniques as much as they did to get re-motivated about owning and operating a retail business. Many of them were bored to death with a routine they felt trapped in. So we began mixing simple motivational techniques in along with our messages about lighting and floor layout planning and guess what happened? At the end of the seminars people began to line up to say thank you. ‘Thank you for opening my eyes and making me think’.”
Lou: “That’s what “Doing Retail Right” is all about. It’s filled with short inspirational tips, techniques and messages for not only running a business, but for staying happy and fulfilled while doing it. The lessons are timeless and thought provoking.”
to write Doing Retail Right?
Lou: “Very early one Sunday morning during a seminar at a market I asked a sleepy audience a simple question. “How many of you can’t wait to get to the store in the morning and put your key in the door? Raise your hands.” To my amazement less than a dozen hands popped up. Most people looked down at their laps trying to ignore the question. I couldn’t resist the temptation to ask the rest of them why they are in business. I think the chapter of the book; “Knowing When It’s Time to Get Out” was born at that moment.”
Bill: “After years of giving market seminars to help retailers make their stores better Lou discovered an amazing thing: They didn’t come to learn actual tricks and techniques as much as they did to get re-motivated about owning and operating a retail business. Many of them were bored to death with a routine they felt trapped in. So we began mixing simple motivational techniques in along with our messages about lighting and floor layout planning and guess what happened? At the end of the seminars people began to line up to say thank you. ‘Thank you for opening my eyes and making me think’.”
Lou: “That’s what “Doing Retail Right” is all about. It’s filled with short inspirational tips, techniques and messages for not only running a business, but for staying happy and fulfilled while doing it. The lessons are timeless and thought provoking.”
